Having just finished Roger’s “Elements of Diffusion,” I decided to revisit The Cluetrain Manifesto (Punching Care Bears and Cluetrain Eats Soggy Cheerios). Rogers points out that innovations typically don’t happen quickly, regardless of how great the innovation is. Cluetrain’s authors, however, passionately make the argument that there is a revolution in the air and the [...]

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The Tipping Point: Diffusion from a community approach The ideas behind Elements of Diffusion are very similar to the ideas behind Malcolm Gladwell’s The Tipping Point. (while that link takes you to the book on google, you can read about the book in Gladwell’s blog). In the Peruvian Village, it is suggested that Nelida’s attempt [...]

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